About PurePower | Sports Nutrition for Energy, Endurance & Recovery

Purepower is one of the leading sports nutrition brands for endurance in the Nordics. This position has been Achieved through a commitment to high quality, Great Taste and Excellent Customer Service. One of Purepower's Most Recognized Products Is The Energy Snack Series, Consisting of Six Oat-Based Bars That Are Soft In Texture, Easy To Bring Along, Satisfying and, Most Important, Delicious. Purepower Continues to Push The Brand Forward by Developing New and Innovative Products That Give Athletes The Best Possible Conditions To Do What They Love Most.

The Story Behind Purepower

Purepower's Journey Began With Peter Toft, Who Took Over The Family Company Toft Care A/S From His Father in 2005. One Day, While Reviewing Sales Reports, He Noticed Something Unusual - A Private Customer Named Thomas Mortensen Who Was Making Large, Repeated Purchases. That Discovery Would Mark The Start of A New Chapter.

With more than 30 years of Experience in Developing Nutritional Products Through Toft Care, Peter Saw an Opportunity to Create A Dedicated Sports Nutrition Brand Built on The Same Values ofQuality, Safety and Great Taste.

"We have taken 30 years of experience from developing nutritional products and applied it to purepower. Every PurePower Product is created using the same procedures and standard we use when developing new nutrition products for toft care - this is the custom's guarantee of BOTH QUALITY AND TAVE."

- Peter Toft, CEO

Team Purepower

At Purepower, Our Ambassador Team Represents A Wide Range of Sports - From Triathlon, Mountain Biking, Swimming, Running and Badminton to Crossfit, Windsurfing and Military Pentathlon. Although Their Disciplines and Levels Vary from Elite Athletes To Dedicated Amateurs, They All Share One Common Truth: Without Energy, Even Heroes Can't Perform.

All our Products Are Developed in Close Collaboration with Our Ambassadors To Ensure The Best Possible Taste, Quality and Functionality on the Market. These Athletes Know Exactly How they want their Nutrition to Perform - and that Insight is Essential In Creating and Refining New Energy Products For The PurePower Range.

PurePower ISO22000 CERTIFIED

As theOnly Sports Nutrition Brand in Denmarkwith an ISO22000 CERTIFICATION, WE AT PUREPOWER ARE INCREDIBLY PROUD OF THIS ACHIEVEMENT. IT Represents Our Ongoing Commitment to Providing Danish Athletes With The Best Possible Foundation To Perform At Their Highest Level - Whether During Training or Competition.

Athletes Must Stay Sharp and Focused in Every aspect of Their Sports, which is why we take our production standards one step further. The ISO22000 Certification Ensures That Every Part of Our Production Process Meets Strict International Requirements for Food Safety and Quality - Covering Everything From Hygiene and Raw Material Action to Full Compliance with All Relevant Legislation.

For you as Athlete, This Means Peace of Mind. You can always trust that purepower deliverssports nutrition of the highest quality, produced under The Safest and Most Precise Conditions.

We are here to fuel your journey toward your goals with tested, trusted and high-quality products.

If you are unsure which sports nutrition products best fit your training, take a look at ourProduct Guidefor tailored recommendations.

Mindset is what separates the best from the rest. Let's Chase Your Dreams Together.

Best Regards,

The Purepower Team